A 
Vision for Thailand: Toward the Year 2000
A keynote 
Address by Mr. Anand Panyarachun
Delivered Extemporaneously at the Opening 
of a Seminar
on “Project Management: A Strategic Approach”
AIT 
Centre
August 3, 1989
Khunying Thongthip, Dr. 
Edger, Mr. Vanderloo, our Friends from the University of Calgary, and Participants:
Normally, 
when a speaker comes up to the podium and delivers an address, he or she, whatever 
the case may be, would normally thank the hosts for having invited him and accorded 
the honour to be a guest speaker. Well, I must confess that I cannot honestly 
say that I’m too delighted to be here, in a sense that there comes a time in your 
life when you try to keep a rather low profile. But with the feminine charm and 
the friendly persuasion from Khunying Thongthip, I found it practically impossible 
to resist the approach, and as a result, I stand here before you. Now that I am 
up here, I cannot help but be reminded of a remark made by Zsa-Zsa Gabor’s sixth 
husband, when on the eve of his wedding to Zsa-Zsa Gabor, he was asked by a reporter 
how he felt about the wedding the next day. “Well, I think I know what is expected 
of me. The problem is how to make it interesting!”
You 
may have noticed that in recent months, the whole nation of Thailand is in a sort 
of euphoric mood. Not a week passes by without someone standing up and saying 
that we are going to become a NIC in three years time or five years time. I think 
only last week, there was another seminar, and a number of distinguished speakers 
emphasized the same theme. They talked about the future of Thailand toward the 
year 2000. They listed the problems that we would be facing, but they’re all very 
bullish about our country. A couple of years ago, I think that people were still 
a little uncertain. The recognition given to Thailand mostly by outsiders, by 
foreigners, has helped to convince the Thai people and particularly the government, 
that yes, perhaps there is something about this prediction of the future of Thailand. 
If you look back at the development in the past two decades, one must admit that 
we have come a long way. I still remember the time in the 60’s when we were still 
not quite sure whether we would survive internally. We were facing frequent numbers 
of coup d’états, military takeovers, and political in-fightings. Externally, 
the environment was very uncertain, with the Vietnam War and the communication 
of Laos and Kampuchea in the 70’s. So, the periods in the 60’s and 70’s were decades 
of grave concern for Thailand. Somehow we managed to survive. We plodded along. 
The government, perhaps in its own style, did a few good things intentionally 
or otherwise. The economy was diversified. Political stability was gradually - 
brought in. The financial stability was, of course, the order of the day. There 
was no self-indulgence. The Thais were not particularly prone to creating “white 
elephants”. We did not - overspend. Cynically, we might say that, yes, we did 
not over-spend because we could not make quick decisions to undertake big projects 
in the 70’s or in the early 80’s. As a result, because of that rather fortunate 
in-action, we did not build up the debts that many developing countries did in 
the early 80’s. We’re now starting on a grand scale: the Eastern Seaboard development, 
the National Petrochemical Complex Phase I is coming up. The NPC II is on the 
way.
The economy of Thailand has been transformed 
rather drastically from an agrarian society in the early 50’s into import-substitutions, 
into processing, into agro-industry and into light manufacturing. In the 90’s, 
we can look forward to much larger projects, more complex projects and considerably 
much larger capital-intensive projects. The question is “Are we really convinced 
of this future of Thailand?” It’s not for me to answer the question. I have long 
believed, that somehow or other, the fact that Thailand has been able to survive 
as an independent nation for nearly 800 years, against all odds, against the major 
colonial powers, must be due to something that we did right in past centuries. 
Perhaps some of the inherent assets that we possess are not even realized by the 
Thai people themselves, or otherwise, how could one explain that we have been 
able to survive and to prosper moderately for several hundred years.
I 
happen to believe that in Thailand, within our society, there is a fundamental 
strength. You can talk about the importance of the monarchy; you can talk about 
the homogeneity of our society. You can talk about the soothing effect and the 
tolerance of our religious teachings. You can talk about the absence of racial 
strife or religious conflicts. You can talk about the good fortune that we have: 
the natural resources, the human resources, the fact that we are not affected 
by major natural disasters like earthquakes, cyclones, typhoons, and what-not. 
You can talk about a country with a relatively large land area with plenty of 
water, with plenty of forests (I beg your pardon!). We can talk about the adaptability 
of the Thai people, the pragmatism and the ability to improvise. I think the Thais 
have somehow demonstrated these capabilities without having to go through MBA 
courses or business schools abroad. The pragmatic approach, the ability of the 
Thais to roll with the punches, to adapt to new circumstances and to respond to 
the changes that take places everyday. I call it “the improvisation.” Some people 
may say “the advocacy”. To me, that is also an asset, because, without having 
been colonized, we did not inherit any proven system of a former colonial master. 
We built up our own civil service system. We built up our own business system. 
We try to build up our own trade union system. We are not bound or constrained 
by past practices or past systems. We can afford to be innovative; we can afford 
to be a little bit more daring. So it’s a combination of pragmatism and systematic 
approach that one has to look for in the future, and the reason is very simple, 
because of the rate that Thailand is going.
I 
still remember a few years ago when there was a down-turn, in the world economy 
and all the commodity prices were going down as a whole, and when the global trading 
volume expanded less than one percent. Even countries of such sophisticated system 
and systematic approach like Singapore, with all the scientists and engineers 
and managers that they had, and still have, registered a negative growth in 1984. 
That year, Thailand somehow managed a 2.8 % annual growth. That was the year that 
the world started to look at Thailand seriously, and began to ask the same question 
that I alluded to in the beginning: “What was it that made Thailand “tick”? I 
think the Thais had not that reputation of being good planners like the Koreans. 
The Thais not be as productive as the Japanese or the Taiwanese. The Thais not 
have the reputation for working things out systematically. But somehow we got 
through. That was the turning point. 
Since 
then, the prediction that Thailand was going to be “the dark horse” of this decade. 
Now the prediction that after the four newly-industrialized economies, Thailand 
is going to be the next one. I personally am not too concerned whether we’re going 
to be a newly industrialized economy, or not, because after all, what is the yardstick? 
Is it per capita income? Is it a percentage share of the manufacturing sector 
to the total GDP? Is it the rate of export growth? No, I don’t think figures mean 
very much. Winston Churchill once said that there were three kinds of lies, “Lies, 
damn lies and statistics”. So I don’t think that the Thai should be so overly 
concerned whether to become a NIC or not. I think, rather, we have to, we need 
to, create a new scenario, a scenario which will take into account the quality 
of life of the people, the more equitable distribution of income among people, 
the combination of agriculture and industries, a way to develop a new democratic 
system which would suit its own genius. Look around, the four NICS, Taiwan, Hong 
Kong, Korea, and Singapore. I had a choice, I would not volunteer to be one of 
them. I think in our case, we have a much larger stake. We have assets, which 
do not exist, in those four countries. Of course, we have problems, which do not 
exist in those four countries either. But problems are created to be solved here 
we have a large domestic market, one which is larger than Singapore, Taiwan or 
Hong Kong. In Thailand, a food-surplus country, something, which cannot be, claimed 
by the other four. It will remain a food-surplus and a food-exporting country. 
It is essential that the agricultural sector not be neglected.
Now 
f or the first time in the region, a “wind of change is blowing”. I’m using the 
words of our Prime Minister. Things are moving very rapidly around the world. 
It is no longer the free world versus communism. Ideological conflict is gradually 
decreasing. Yes, ideological rivalry is still there. The communist system has 
a built-in destructive process. It is just not working, it is not functioning 
politically and economically, so out of necessity it has to turn to other alternatives. 
In recent years, the words most frequently used are “Perestroika” and “Glasnost”. 
These two words are becoming fashionable in every communist country. Naturally, 
each country has its own problems. The pace of change of those countries towards 
a more open society, towards a market-oriented economy is going to be different. 
We wish them well, we wish them success. Whatever the case may be, the trend is 
irreversible because war is no longer a valid or a viable alternative to peace.
Governments, 
whatever their systems, whatever their preferences, have now realized that the 
most important thing in life for their own survival as a system, is to try to 
furnish the needs of their people. I think for the first time in many decades 
there is hardly any fighting war going on. I am talking about fighting war in 
the classical sense of the word, trying to acquire territory or trying to overthrow 
a certain system. Even though areas of conflict are still there, the Middle East, 
South Africa, Central America, and a few other places. Now people talk about economics 
and development. People talk about consumer goods. People talk about infrastructure. 
People talk about industries and factories. So here we have a new environment, 
an environment which exists now in 1989 and is likely to remain up to the year 
2000 and beyond. One that economics has taken over politics. External environment 
is becoming more and more conducive to faster growth, to expanding economy, to 
expanding global trade volume, and also to the inter-dependency of all nations.
What 
about in Thailand? Here again, either by design or otherwise, we have been able 
to maintain this political stability, and that political stability is going to 
continue in spite of the fact that you will hear more and more constructive criticisms 
in parliament or outside parliament. These are part and parcel of the democratic 
process. Here, we are moving into a new era, an era which needs a more thorough 
preparation than what we had in the past. From now on, we are not going to deal 
with industries or with projects of 20 million Baht or 40 million Baht. We are 
not going to deal with projects, which employ thousands of people using relatively 
cheap, but productive work force. We are not going to deal with projects, which 
are unsophisticated. Instead we are going to deal with projects using up thousands 
of millions of Baht or tens of thousands of millions of Baht. The question is, 
if you are confronted with that kind of situation, and in order to sustain that 
kind of development, can we in Thailand afford to make use of only the past practices 
and past systems? To me, the answer is “No”, we cannot. I think we have to think 
bigger, we have to dream bigger, and we have to prepare ourselves. We have to 
prepare ourselves because these large projects need careful preparation, be it 
in terms of feasibility study, be it in terms of planning, of execution of the 
projects or commissioning of the projects. These projects are not exclusively 
tied down to the domestic market, so we also have to know more about the world 
outside Thailand. I refer to inter-dependence. That word was used when I was stationed 
in New York, in the United Nations, twenty years ago. We were all paying lip-service 
to that concept. Inter-dependence is no longer a concept. It is now a reality, 
a reality which will be the governing force in future decades. In our region, 
with the domestic market of 60 million people, if peace should return to this 
area, then you have Vietnam with a population of 70 million people. We have Burma 
with 40 million people. We have Laos. We have Kamnpuchea. The location of Thailand 
is just right, as the centre for manufacturing as a regional centre for trading 
activities, and as a regional centre for service industries because Thailand provides 
the gateway to all these countries.
I referred 
earlier to the transformation of our economy. I have talked about the very rapid 
development and modernisation of our country. I have also mentioned that, along 
the way, there would be problems. We are all familiar with the problems that we 
are now facing and some of the problems that are going to be worse in the next 
few years. The inadequacy of the infrastructure, the shortage of technical personnel, 
and “what-not”. These problems can be resolved. I’m certain of that. The main 
thing is that, with the new economy that we’re going into, there is a need to 
prepare ourselves psychologically, because the problems that businessmen or government 
people may be facing in the future years will be more complex, will be more involved, 
and perhaps need a slightly different approach to tackle them. The name of the 
game is management.
We in Thailand, while 
we must not lose sight of the assets that we have, we must also open up our minds 
to new systems. It has to be a combination of the old and the new in the area 
of management of our economy, of our finance. We did not do too badly on the management 
of our democratic process. We did rather badly, and we’re still doing rather badly, 
on the question of management of resources, of natural resources and human resources. 
We have not been doing too well in the area of management of the environment, 
and waste. We have to learn now, the new are of management of technology. We have 
to learn to manage the quality of technology and level of our productivity. We 
have to learn to manage the quality of life of our people. In one simple term, 
what we have to try to learn is how to manage change.
 
We’re living now in a very exciting and challenging period. Political developments, 
outside and inside Thailand, are moving very fast. The inter-action between politics 
and economics will also be an essential feature in the thinking of businessmen 
of the future. We have to cope not only with the economic changes, but also with 
the changes in the trading systems and trading practices. We also have to cope 
with the political changes, economic growth and informatics. Are we in Thailand 
sufficiently equipped to take up this opportunity and challenge? Yes, I think 
we are. The seminar provides one example of this kind of preparation. It is the 
beginning of the process. With vision, commitment, and determination, we the Thais 
can rise to the occasion. We can strive to become truly and effectively a part 
of this exciting and challenging time. So without further ado, let’s get on with 
our immediate task, the beginning of the process, to transform this vision into 
a reality.
Thank you very much.